iOS 11 – Apple Switches From Bing to Google for Siri Web Search

September 26, 2017
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Now the big move from Apple and a very crucial one. Apple worked on Siri in this year is quite brilliant and easy for the users. Siri web search is now updated. Now you are going to get Google results instead of Bing in Siri web search.

Now a days Safari on Mac and iOS already use Google Search as a default provider. So, this is the main secret of Apple is now switching a Siri web search from Bing to Google. Thanks to Apple for such a great deal to provide their customers. Switching to Google for Siri, the iOS search or Spotlight on Mac will allow these services as a web search experience with the default in safari.

A report from Apple, “We have strong relationship with Google and Microsoft and remain committed to delivering the best user experience.”

The web images results from Siri will still come from the Bing. Because Bing has more solid image results. If you use Siri to search your own photos, then definitely you use your own library. And the interesting thing is that the video results search will come directly from the YouTube. All your search results will directly come from the search API. Once you click on the YouTube video, you’re still going to get several ads, even if it’s not direct.

As expected from Apple, the searches and the results are all encrypted and can’t be attributed to any individual user. Clicking directly on a web search result will take you straight there, not through Google. This is all happening in iOS. Maps uses dozens of data providers including Garmin and Tripadvisor for different locals and data types.

Google has already made a lot of money from iOS because of default search, its apps and also services. At times those figures appeared to exceed the amount of money that has Google made form Android. But I don’t have an answer to is whether this change comes completely from Apple consistent results or it is a condition of the deal. But one thing is clear, this change will roll out to the globally from today.

An update from a Microsoft spokesperson provided the statement when asked about the shape of Bing on iOS.

“Our good relationship with Apple and look forward to continuing with a partnership in many ways, including a Bing image search in Siri, to provide the best experience possible for our customers. Bing has grown every year since its launch, and continuous to grow the world wide”

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